Nomadesk selects TurnLeaf as marketing consultant
March 28, 2007
Nomadesk has selected TurnLeaf as their marketing strategy and execution consultant.
Aventiv, based in Belgium, is an ICT start-up company which develops “Nomadesk“, a groupware software which enables easy and secure document sharing for teams, wherever they are.
Paul Van Cotthem, managing partner at TurnLeaf and former Senior Vice-President Residential Markets at Telenet, will assist Aventiv in the following areas:
- product marketing: enhance product definition, positioning and usability
- market development: expand go-to-market scope from local to global markets
- channel development: define direct and indirect sales channel strategy
- marketing communications: redesign web site, search engine marketing and communication materials
At a press briefing yesterday, Aventiv CEO Filip Tack announced that Flemish venture capital firm GIMV invested 3 million euro in his company. He also announced that Bruno Segers, former General Manager at Microsoft Belgium, was appointed as Chairman.
