TurnLeaf completes first assignment at Nomadesk

TurnLeaf’s initial assignment at Nomadesk, which ran from March 1 until April 6,  is now completed. This is what we did:

product marketing: enhanced product definition, positioning and usability

market development: expanded go-to-market scope from local to global markets

channel development: defined direct and indirect sales channel strategy

marketing communications: redesigned web site, initiated corporate blog

search engine marketing: defined strategy and improved Google AdWords campaign

public relations: coached CEO for press briefings