TurnLeaf wishes you a happy 2010!
December 25, 2008
TurnLeaf customer Yuntaa launches ad campaign
December 22, 2008
Yuntaa provides an online platform to back-up documents from your personal computer onto its secure servers. Yuntaa also lets you share your online files with your friends, both publicly and privately (protected by login and password).
TurnLeaf’s initial assignment is to deliver a marketing plan to boost the number of Yuntaa subscribers in Belgium. As part of this plan, an initial marketing communications campaign was rolled out this week, in collaboration with Yuntaa’s advertising partner ONE Agency.
Research, executed by TurnLeaf partner InSites, has shown that there is ample opportunity for consumer market development for online storage and sharing services.
Our first marketing communications campaign focuses on Yuntaa’s capabilities in online safe storage, and sharing, of digital photos. The campaign’s media plan involves both print and online ads, in order to target a wide consumer audience.
Here’s an example of the print campaign: 2008-12-20-yuntaa-ad-in-de-standaard-magazine
The campaign also includes a contest. Participants in the contest can win a free print of their favorite photo on 80 x 120 cm painter’s canvas. Participants also get 10 free digital photo prints for each friend whom they invite to the contest. The friends can get 10 free prints as well.
Check out the online contest website here: www.yuntaa.be. Give it a try!
