New TurnLeaf customer: FDA Architects & Engineers
October 31, 2008
Our newest customer is the architecture partnership FDA, based in Antwerp, Belgium.
Our assignment at FDA is to enhance the company’s brand equity and marketing communications, as they are in the process of rolling out an optimized company strategy.
FDA is an architectural studio with about 50 employees. They have an extensive reference list of projects, mainly situated in the public sector (hospitals, care facilities, schools, government), and to some extent also the private sector.
FDA projects are at the crossroads of architectural quality, building elegance, optimal process functionality and perfect technical execution. This is delivered through a unique methodology.
New TurnLeaf customer: Telenet
August 30, 2008
Our newest customer is Belgian telecom company Telenet.
Our assignment at Telenet is within the scope of a new business initiative.
Telenet is Belgium´s largest supplier of broadband cable services. Telenet focuses on delivering cable and digital television, high-speed internet and telephony services to over 2.5 million residential customers in Flanders and Brussels. Under the brand name Telenet Solutions it also delivers services to businesses in Belgium and Luxembourg.
TurnLeaf managing partner Paul Van Cotthem worked at Telenet from February 2000 until February 2007, as Senior VP Residential Marketing & Sales.
TurnLeaf goes into fifth play!
September 23, 2007
The telecom world talks about “triple play” when they mean the bundling of telephony, internet and television services. They use the term “quad play” when mobile communications is added to the package.
Our newest customer (see previous posting) took a clue from the 80’s English ska band Madness and goes “one step beyond”: they’re called “fifthplay“.
Fifthplay, a spin-off of Niko, wants to improve the life of people by enabling their global market partners to deploy aggregated e-services into the home. Fifthplay’s initial focus areas are: home safety and security, personal wellness diagnostics, household management and integrated real-estate projects.
TurnLeaf completes first assignment at Nomadesk
April 15, 2007
TurnLeaf’s initial assignment at Nomadesk, which ran from March 1 until April 6, is now completed. This is what we did:
Nomadesk selects TurnLeaf as marketing consultant
March 28, 2007
Nomadesk has selected TurnLeaf as their marketing strategy and execution consultant.
Aventiv, based in Belgium, is an ICT start-up company which develops “Nomadesk“, a groupware software which enables easy and secure document sharing for teams, wherever they are.
Paul Van Cotthem, managing partner at TurnLeaf and former Senior Vice-President Residential Markets at Telenet, will assist Aventiv in the following areas:
- product marketing: enhance product definition, positioning and usability
- market development: expand go-to-market scope from local to global markets
- channel development: define direct and indirect sales channel strategy
- marketing communications: redesign web site, search engine marketing and communication materials
At a press briefing yesterday, Aventiv CEO Filip Tack announced that Flemish venture capital firm GIMV invested 3 million euro in his company. He also announced that Bruno Segers, former General Manager at Microsoft Belgium, was appointed as Chairman.
Paul Van Cotthem starts up TurnLeaf Marketing Consulting
March 17, 2007
Paul Van Cotthem, “Marketeer of the Year”, has started up his own marketing consulting and interim management company called TurnLeaf, based in Lier, Belgium.
Paul was the Senior VP of Residential Sales & Marketing at Telenet until February 2007 and a former Country Manager at Apple Belgium.
TurnLeaf’s baseline is “refresh your marketing”. Paul Van Cotthem said that at TurnLeaf, he wants to help businesses to ‘turn over a new leaf’, to refresh their marketing and sales approach, so as to become even more successful.
