New TurnLeaf customer: Combell

TurnLeaf’s newest customer is the Combell Group, based in Ghent, Belgium.

Combell, started in 1999 by Jonas Dhaenens, is now one of the leading web-hosting companies in the Benelux, not only in terms of its number of customers, but also in breadth of services offered. Combell provides online services to about 25000 customers, managing over 60000 domain names and more than 800 servers. Combell offers a wide range of Internet services, from domain names to website and server hosting, and additional services such as Database, Exchange and Sharepoint Hosting, and Online Backup.

TurnLeaf’s assignment at Combell is to be a mentor to the marketing department, allowing them to benefit from our extensive experience in the field.

Yuntaa in zee met TurnLeaf

05 Feb 2009 – Yuntaa persbericht – Yuntaa press release

Yuntaa in zee met marketing consultancy bureau TurnLeaf

Het Belgische webbedrijf Yuntaa, dat een unieke combinatie biedt van online back-updiensten en een netwerkplatform, heeft Paul Van Cotthem van het marketingconsultancybureau TurnLeaf aangesteld als externe marketing manager. Met een nieuwe marketingaanpak, wil Yuntaa het aantal gebruikers in België en Europa verder opkrikken. Het marketingplan dat Paul Van Cotthem voor Yuntaa uitwerkte, legt de nadruk op de mogelijkheden die Yuntaa biedt om, via het Internet, herinneringen veilig te bewaren en zelfs te delen met wie je maar wil.

Uit recent onderzoek, dat Yuntaa liet uitvoeren door het marktonderzoeksbureau InSites, blijkt met name dat computerbestanden, zoals foto’s, muziek of documenten, voor heel veel mensen een sterke emotionele waarde hebben. Toch vergeten velen die bestanden veilig te bewaren, waardoor ze soms verloren gaan: 49% van de Belgische pc gebruikers blijkt immers nooit een back-up te maken van hun computerbestanden. Daarnaast blijkt ook dat velen wel de behoefte hebben om bestanden te kunnen delen: 73% van de Belgische pc gebruikers heeft interesse om bestanden online toegankelijk te maken voor anderen.

Met het thema van de marketingcampagne “Mooie momenten, die wil je veilig bewaren en delen!” wil Yuntaa het grote publiek aanspreken. De mediacampagne hiervoor werd uitgewerkt in samenwerking met ONE Agency. Paul Van Cotthem heeft meer dan 25 jaar ervaring in alle aspecten van marketing, reclame en productontwikkeling. Eerder was hij opeenvolgend Market Development Manager bij Xerox, Country Manager BeLux bij Apple Computer en Senior Vice President Marketing & Sales bij Telenet. Met het marketingconsultancybureau TurnLeaf, dat hij in 2007 opstartte, helpt Paul Van Cotthem bedrijven om snel en rendabel te groeien, dankzij een verfrissende aanpak. In 2003 ontving Paul Van Cotthem de prijs van “Marketeer of the Year”.

Jan Lambrechts, CEO van Yuntaa: “Paul Van Cotthem is een belangrijke versterking van ons team. Hij brengt heel wat strategische kennis en praktijkervaring mee, die alleen maar positief kan afstralen op Yuntaa en op onze back-up en file-sharing oplossingen.”

Yuntaa is een  online back-up platform van Belgische makelij, opgericht in 2006. Gebruikers kunnen allerlei soorten digitale bestanden bewaren (back-up) op een gepersonaliseerde webruimte. Bovendien kunnen ze alle bestanden (documenten, foto’s, muziek, video’s,…) beheren, synchroniseren en indien gewenst delen met de buitenwereld. Elke geregistreerde gebruiker krijgt 1Gb gratis opslag gratis. Intensieve gebruikers  kunnen tegen betaling kiezen voor een grotere hoeveelheid opslagruimte.  Alle data op de servers van Yuntaa zijn verzekerd voor maximaal 250.000 euro per jaar. Het internetbedrijf is opgebouwd rond drie businesslijnen: de consumentgerichte Yuntaa.com, de professionele variant,  Yuntaa.biz en Yuntaa OEM, dat op sectoriële partners mikt. Yuntaa telt tot op vandaag meer dan 45.000 geregistreerde gebruikers.

TurnLeaf advises “Just Software” on Search Engine Marketing

Just Software is a Belgian developer of accounting and order administration software, available for Windows, Macintosh and Linux platforms.

TurnLeaf’s initial assignment was to educate Just Software’s general manager and in-house website developer about:

• how to optimize the company website for great performance in Google’s search engine ranking
• how to implement cost-effective Google AdWords search engine advertising campaigns

Just Software will apply these “search engine optimization” (SEO) techniques during the development of a new version of their website. Meanwhile, they will roll-out ”search engine advertising” (SEA) campaigns.

New TurnLeaf customer: Yuntaa

Our newest customer is Web 2.0 software company Yuntaa, based in Brussels, Belgium.

Our initial assignment at Yuntaa is to deliver a plan to boost the number of subscribers in Belgium, via online and offline media, in collaboration with Yuntaa’s partner ONE Agency.

Yuntaa provides a platform to back up documents from your personal computer onto secure servers on the Internet. Yuntaa also lets you share your files with your friends. There are extra tools for organizing music and photos —photo album, slideshow manager, audio playlists— and a personal Yuntaa blog. Stream your videos, send links to your files to your buddies, and get organized with Yuntaa’s Video Manager, easily accessed via the Yuntaa Desktop.

New TurnLeaf customer: Telenet

Our newest customer is Belgian telecom company Telenet.

Our assignment at Telenet is within the scope of a new business initiative.

Telenet is Belgium´s largest supplier of broadband cable services. Telenet focuses on delivering cable and digital television, high-speed internet and telephony services to over 2.5 million residential customers in Flanders and Brussels. Under the brand name Telenet Solutions it also delivers services to businesses in Belgium and Luxembourg.

TurnLeaf managing partner Paul Van Cotthem worked at Telenet from February 2000 until February 2007, as Senior VP Residential Marketing & Sales.

TurnLeaf customer “fifthplay” launches home safety competition

A few months ago, TurnLeaf customer fifthplay launched their “home monitor” home safety solution.

When you install the home monitor wireless IP camera in your home or shop, you can watch what’s going on there from wherever you are, using any device with a web browser. Also, when the camera detects motion, you are automatically alerted via sms and e-mail.

Now, fifthplay has launched a summer promotion: you can try out the “home monitor” for 8 weeks free of charge. And when you decide to keep it, you get 150 euro cash-back discount.

Also, you can enter a competition: submit an original idea of what you want to monitor when you are away from home, and you could win the free home monitor package that is awarded each week.

Submit your great idea here: www.homemonitor.be

The online campaign was developed in partnership with Belgian online marketing agency Boondoggle.

TurnLeaf to enhance Tibeflex marketing

Tibeflex has asked TurnLeaf to help improve its marketing activities.

Tibeflex, based in Ghent, is a supplier of sun awnings, roller shutters, indoor and outdoor blinds, doors and window frames. They are one of the largest resellers of Winsol products in Flanders.

TurnLeaf selected by Fedict

TurnLeaf has been selected by Fedict for two different assignments:

• to help define a refreshed brand strategy and style;
• to help inspire new projects in the area of “e-society”.

Fedict is a service organisation within the Belgian government. It supports the goverment’s interdepartmental ICT systems and infrastructure. Fedict also assists in shaping e-government strategy and implementation, and helps to define initiatives which stimulate the use of personal computers and the internet by Belgian citizens.

Well known Fedict projects are the “eID” electronic identity card, “Tax-on-Web” online income tax portal, and the “Internet for All” internet stimulus packages.

 

TurnLeaf customer “Nomadesk” wins award

TurnLeaf customer Nomadesk has been awarded the BeCommerce B2B Gold Award 2008.
Congratulations to CEO Filip Tack and his entire team!

TurnLeaf goes into fifth play!

The telecom world talks about “triple play” when they mean the bundling of telephony, internet and television services. They use the term “quad play” when mobile communications is added to the package.

Our newest customer (see previous posting) took a clue from the 80’s English ska band Madness and goes “one step beyond”: they’re called “fifthplay“.

Fifthplay, a spin-off of Niko, wants to improve the life of people by enabling their global market partners to deploy aggregated e-services into the home. Fifthplay’s initial focus areas are: home safety and security, personal wellness diagnostics, household management and integrated real-estate projects.