TurnLeaf customer “Nomadesk” wins award

TurnLeaf customer Nomadesk has been awarded the BeCommerce B2B Gold Award 2008.
Congratulations to CEO Filip Tack and his entire team!

TurnLeaf completes first assignment at Nomadesk

TurnLeaf’s initial assignment at Nomadesk, which ran from March 1 until April 6,  is now completed. This is what we did:

product marketing: enhanced product definition, positioning and usability

market development: expanded go-to-market scope from local to global markets

channel development: defined direct and indirect sales channel strategy

marketing communications: redesigned web site, initiated corporate blog

search engine marketing: defined strategy and improved Google AdWords campaign

public relations: coached CEO for press briefings

Nomadesk selects TurnLeaf as marketing consultant

Nomadesk has selected TurnLeaf as their marketing strategy and execution consultant.

Aventiv, based in Belgium, is an ICT start-up company which develops “Nomadesk“, a groupware software which enables easy and secure document sharing for teams, wherever they are.

Paul Van Cotthem, managing partner at TurnLeaf and former Senior Vice-President Residential Markets at Telenet, will assist Aventiv in the following areas:

• product marketing: enhance product definition, positioning and usability
• market development: expand go-to-market scope from local to global markets
• channel development: define direct and indirect sales channel strategy
• marketing communications: redesign web site, search engine marketing and communication materials

At a press briefing yesterday, Aventiv CEO Filip Tack announced that Flemish venture capital firm GIMV invested 3 million euro in his company. He also announced that Bruno Segers, former General Manager at Microsoft Belgium, was appointed as Chairman.