At the Innovate!Europe Conference, held last week in Zaragoza, Spain, a large number of start-up companies gathered to get valuable advice from leading venture capital companies, entrepreneurs and technology-industry mentors.

Ten start-ups were selected as finalists for having the best ideas in innovation.

The big winner was Nomadesk, one of the very first TurnLeaf customers. Nomadesk received the top award for its virtual file server, which enables both online and offline document management for workgroups.  Its SaaS solution allows users and groups to automatically share, encrypt, and back up data.

You can see an interview with Filip Tack, CEO of Nomadesk, in this video:

TurnLeaf customer Nomadesk has been awarded the BeCommerce B2B Gold Award 2008.
Congratulations to CEO Filip Tack and his entire team!

TurnLeaf’s initial assignment at Nomadesk, which ran from March 1 until April 6,  is now completed. This is what we did:

  • product marketing: enhanced product definition, positioning and usability
  • market development: expanded go-to-market scope from local to global markets
  • channel development: defined direct and indirect sales channel strategy
  • marketing communications: redesigned web site, initiated corporate blog
  • search engine marketing: defined strategy and improved Google AdWords campaign
  • public relations: coached CEO for press briefings
  • Nomadesk has selected TurnLeaf as their marketing strategy and execution consultant.

    Aventiv, based in Belgium, is an ICT start-up company which develops “Nomadesk“, a groupware software which enables easy and secure document sharing for teams, wherever they are.

    Paul Van Cotthem, managing partner at TurnLeaf and former Senior Vice-President Residential Markets at Telenet, will assist Aventiv in the following areas:

    • product marketing: enhance product definition, positioning and usability
    • market development: expand go-to-market scope from local to global markets
    • channel development: define direct and indirect sales channel strategy
    • marketing communications: redesign web site, search engine marketing and communication materials

    At a press briefing yesterday, Aventiv CEO Filip Tack announced that Flemish venture capital firm GIMV invested 3 million euro in his company. He also announced that Bruno Segers, former General Manager at Microsoft Belgium, was appointed as Chairman.